Being Your Best Self:
Partner & Investor Profile

Vision

Transforming 10 million lives by 2035. With surging global demand for mental health and personal growth solutions, Being Your Best Self aims to become the category-defining platform for lasting self-growth at scale, creating both massive impact and access to a $17B+ global market.

 

The Problem

Most personal growth efforts don’t stick: 80% of personal growth attempts fail and most people forget 70% of what they learn in a single day. That’s why personal growth often feels inspiring in the moment but rarely leads to measurable, lasting results. 

The Solution

Being Your Best Self solves this through integration.

  • Each user receives a personalized growth path via therapist-created exercises based on their results from a short survey

  • Real-time reminders prompt action throughout the day—turning insight into measurable transformation.

  • Initial beta testing and user feedback confirmed the strong appeal and unique value of our built-in personalization and integration features.

This approach tackles industry failure points to dramatically improve retention and outcomes. Future iterations will leverage AI to deepen personalization, adapt interventions in real time, and provide dynamic support—further enhancing retention and outcomes at scale.

Scalable Model

Our approach is designed for massive reach and retention:

  • Personalization ensures relevance for both beginners and seasoned growth-seekers.

  • Low time commitment (just minutes a week) makes it easy to adopt and sustain.

  • Recurring subscription revenue: $33.33/month or $333/year.

  • Distribution channels: app stores, affiliates, enterprise (corporations, governments, universities).

  • The global mental wellness app market is projected to exceed $17B by 2030.

Partner Opportunity

Seeking one strategic partner to invest and drive scale:

  • Build subscriber growth through marketing, PR, influencer networks

  • Expand enterprise distribution

  • Create alliances with HR leaders and wellness organizations

  • Unlock future funding through investor connections and capital strategy

  • Champion our vision for global transformation

Equity participation available: up to 25%.

Together, we’ll capture a multi-billion-dollar market while leading a movement of impact and joy.

Why Now

  • Founder Lindsay Smith, LCSW has invested $460k in capital and 3,800+ development hours, representing a $2.36M commitment of time and resources.

  • Successfully built and sold two counseling centers, bringing both 20+ years of clinical expertise and a proven record of scaling impact-driven businesses.

  • MVP development underway; beta launch late 2025.

  • The timing is urgent: rising demand for mental health and personal growth, combined with normalization of digital wellness solutions, creates a rare first-mover advantage.

Financial Projections

Key Assumptions

  • Subscription pricing: $33.33/month ($333/year)

  • Customer acquisition: $2.50 cost-per-download (increasing 5% annually)

  • Funnel: 160k downloads → 60% trials → 10% paid = 9,600 subscribers in Year 1

  • Subscriber mix: 75% monthly / 25% annual

  • Churn: 10% monthly (monthly plans), 50% annual (annual plans)

  • Marketing investment: ~50% of net revenue (starting with $400k)

These assumptions are intentionally conservative to ensure credibility and defensibility. With improved retention, viral adoption, and enterprise partnerships, upside potential is significantly greater.

Summary of Opportunity

Being Your Best Self stands ready to lead the next wave of scalable, impactful personal growth solutions. Proven founder credibility, conservative economics, and a clear partner pathway position this venture to transform millions of lives—and deliver exceptional returns.